Report: digitize the veterinarian-client relationship

The veterinary sector is a market that, only in Europe, approaches 20 billion euros, with 85 million pet owners and 0.35 veterinarians for every 1000 inhabitants. It is therefore natural that it attracts the attention of entrepreneurs and innovators.

At Startup Bakery, we have therefore decided to investigate the veterinarian-client relationship, with the goal of identifying what veterinary problems and pet owners face in their relationship and, at the same time, establish whether a software solution can solve or mitigate these problems. 

The method we follow at Startup Bakery to determine whether or not to establish a new startup is extremely empirical: we analyze each business idea through various steps aimed at finding the so-called problem-solution fit. Referring to the Lean Startup approach, we begin by analyzing the problems perceived by our potential client and, subsequently, we conceive solutions that specifically address the pain points identified.

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What emerged from our investigation

The veterinarian is a figure who often does not have their professionalism and time recognized and who in recent years has found themselves facing an increasingly demanding clientele that is active on peer-to-peer communication systems to the detriment of work quality. 

Among the most critical aspects are an overload of emails, phone calls, and messaging without limits, a lack of recognition for the time spent on non-visit activities, the habit of working alone, and the absence of advanced digital tools for support.

We estimated that improving the time spent on extra activities by even just 50% would allow the veterinarian to care for up to 2 more animals per day.

This study is one of the steps that led to the creation of  Veterly – a SaaS solution for veterinary practices that simplifies the relationship between veterinarians and clients to benefit the health of animals.