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We create vertical AI‑native businesses

We are an Italian startup studio that creates vertical AI‑native companies in industries with high transformation potential, where vertical expertise and proprietary data become durable competitive advantages.

Explore the modelThe portfolio

  • Veterly
  • Condeo
  • Sencare
  • ESGmax
  • Kontai
  • Donux

The model

The advantage isn't the technology. It's knowing where to aim it.

Every startup we build starts from three elements, in this order.

  1. 01

    Vertical expertise

    We start from people who know the industry from the inside. Years of working in a vertical teach you which problems really matter, who will pay to solve them and why nobody has done it well yet.

  2. 02

    Proprietary data

    Every startup is designed to generate data nobody else has. An asset that grows with every customer and cannot be replicated by buying the same technology.

  3. 03

    AI as infrastructure

    AI is not the product. It is what makes it possible to operate in a vertical with an efficiency that wasn’t possible before. We use it where it multiplies expertise and data, not as a label.

The method

The Business Recipe

Much like an elaborate dish, creating a new company at Startup Bakery takes the right measure of creativity and method.

That is why we designed our own recipe: a business model built on a precise flow of activities and a full range of services.

See how it works
The four phases of the method, numbered 1 to 4, illustrated as the steps of baking bread: the ingredients, preparing the dough, the oven, serving at the counter.

Track record

  • 6

    startups created

  • 4

    industrial partners involved

  • 2

    investment vehicles created

  • €7M+

    raised and invested

For investors

A model with a destination.

We build startups in series, in verticals chosen with precise criteria, on a path defined from day one: market validation, growth towards break-even, integration into an industrial partner.

Explore the model