The method
The Business Recipe
Our lean method for creating solutions that are unique, scalable and exquisitely successful: four phases, with a stage gate at the end of each one. Only the ideas that pass the gates move forward.
The four phases
01 / Selecting the ingredients
Pick
The first ingredient we select is the business idea: a vertical niche with high transformation potential, where industry expertise and AI technology can generate a durable competitive advantage. Only the ideas that prove to solve a real problem for the customer move to the next phase. In parallel, the other ingredients are selected: the co-founder with vertical experience in the target industry, the team of AI specialists, the industrial partners and the investors suited to the phases ahead.
02 / Validation at 360 degrees
Mix
This is a phase of business validation at 360 degrees. We consolidate the co-founder who will act as CEO and, with them and their team, prepare a first prototype, involving more and more potential customers to validate the startup from the managerial, commercial and fundraising point of view. If every validation comes back positive, it’s time to bake.
03 / From validation to solidity
Bake
Experience, talent and technology act as leavening and thickener, giving shape, solidity and substance to the business previously set up and validated. The MVP is built, the company aims for break-even, and the industrial partner who will accompany the next phase is chosen.
04 / The startup on the market
Serve
The company, backed by a validated operating model, proprietary data generated by delivering the service and consolidated customer relationships, passes to the industrial partner, which adds the new business unit to its own menu and takes it to scale. And the studio goes back in search of new flavours: the cycle starts again from a new idea.
It all starts from the right niche.
The Pick phase rests on six explicit market selection criteria.