Holacracy
A hierarchy of roles, not of people: clear responsibilities and distributed autonomy, inside the studio as in the ventures.
About us
Story and mission
Startup Bakery is the Italian startup studio born in February 2020. Today it creates vertical AI‑native companies in high-potential niches, with a destination declared from day one: the exit towards an industrial partner.
The mission
Doing business, better
We enable co-founders, companies and investors to express their entrepreneurial potential, in the conviction that by "doing business, better" we can improve the daily life of people and companies and support the economic growth of the ecosystem we operate in.
Contrary to what usually happens in venture capital, Startup Bakery relies on the involvement of industrial partners to turn its initiatives into value: a journey designed to reduce the risk of doing startups, with the studio at the co-founder's side through every phase, from fundraising to the exit, making them progressively more independent.
The story
Since 2020, one spin-up at a time
2020
Alessandro Arrigo and Angelo Cavallini found Startup Bakery in February: the studio and its Business Recipe are born. First creation: Donux, the product design company that will design the products of the whole group.
2021
The first spin-ups: Veterly (VetTech) and Condeo (PropTech) pass the validations and enter the building phase.
2022
Sencare is born, the cloud assistant for home care.
2023
Spin-up of ESGmax, the platform for sustainability reporting with generative AI.
2025
Kontai enters validation: the platform for software spend governance.
2026
Kontai reaches the market and the studio focuses its thesis on vertical AI‑native startups: the data generated by delivering the service becomes the main competitive asset.
The values
How we work, every day
Sustainability
We build companies that are sustainable by business model and by impact, whatever the type of startup.
Seriality
Serial application of tools, skills and methodologies already present in the team: method before improvisation.