Proptech360: There is a Proptech that goes beyond the real estate market: it deals with people and their needs.

Alessandro Arrigo, CEO of Startup Bakery, talks about the possible future of proptech and the needs that innovation in the real estate sector could meet, in an article published on Proptech360.

The technology applied to real estate cannot only concern Real Estate. Proptech can do a lot to improve the lives of all players in the industry. Here are three development directions: recursiveness and mobility, open innovation, sharing, and privacy.

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When we talk about PropTech, the union between Property and Technology, we tend to think of the world of Real Estate. But is there a PropTech that goes beyond the real estate market?

If those walls could talk, it is not just a platitude but also a subtle line of demarcation between the concept of dwelling and the concept of home, where different dynamics related to the property market and its related businesses develop, today enabled by an unprecedented technological boost.

What differentiates a dwelling from a home? English speakers know well, distinguishing house from home. The house is the brick box with the roof, windows, and garden. The home is the environment of emotions that develops within it.

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The technology applied to real estate cannot indeed only concern Real Estate, but also the services revolving around the people who live in those properties every day. Therefore, in addition to solutions for buying, selling, or renting a property at the best price or apps for taking a 3D virtual tour of the dream home, one must also think about the needs of those who, once the purchase is made, will become the inhabitants of that home and will need to remove any stressors related to the dwelling, neighbors, and the surrounding environment…

The full article is available at proptech360.it