Sencare, the digital solution for home care, concludes the validation phase, opens a seed round, and raises €400,000.

• The third startup nurtured by Startup Bakery, the Startup Studio specialized in sustainable B2B SaaS solutions based on Artificial Intelligence, represents an intelligent cloud assistant that enables organizations specializing in home care to choose, organize, and supervise assistance, providing the independence and peace of mind that those assisted and their families need.

• After completing the validation phase that saw it engaged over the last 3 months, Sencare opens its first investment round for a total of €700,000, useful for starting the development of the MVP and launching commercially by March 2023.

• Already raised, even before officially opening the seed round, €400,000. Among the investors is Startup Bakery itself through its Lab and telemedicine entrepreneur Vincenzo Papa through the Consis Group.

• Leading the startup as co-founder & CEO is Andrea Strini, already CEO of T-Voice with a background in sales and data analytics in various digital factories. 

Milano, December 13, 2022 – Sencare, the digital solution for home care born within Startup Bakery, has completed the validation phase and is opening a round of €700,000, having already raised €400,000 even before starting .

The startup, the third to date nurtured by the Startup Studio, represents an intelligent cloud assistant that allows organizations specializing in home care, or those wanting to begin providing such services, to choose, organize, and supervise assistance, offering the independence and peace of mind that those assisted and their families need.

The capital raised, after completing the validation phase that saw it engaged over the last 3  months in developing the prototype, will be used to advance the MVP and to initiate the commercial phase, expected by March 2023. Leading the company is Andrea Strini, already a business consultant at Nielsen, with a background in market research and digital marketing as head of analytics for Triboo and Blogmeter, and as CEO of the startup T-Voice. 

“With Sencare we aim to provide tools for quality home care – commented CEO and cofounder Andrea Strini – The solution connects care organizations with home care professionals, those assisted, and their caregivers, making both the delivery and monitoring of services more efficient, and allowing both facilities and families the supervision of the quality and timeliness of the services received by the assisted. We have already registered requests for a total of about 400 beds and the interest of some industrial partners: this round will allow us to go to market in a very short time.” 

Among the investors in Sencare is the same Startup Bakery, through its Lab, and telemedicine entrepreneur Vincenzo Papa, currently leading the Consis Group, which provides technological solutions and consulting for the public and private healthcare sector.

“The goal of our Studio has always been to create sustainable B2B SaaS companies . In this perspective, all our initiatives respond to at least one of the Sustainable Development Goals of the UN and we select only business ideas that demonstrate a positive impact for people and our planet and that adhere to ESG criteria (Environmental, Social, and Governance) – added Alessandro Arrigo, CEO and cofounder of Startup Bakery – Italy is the oldest country in Europe, and the SilverTech sector is attracting more and more investments. The needs that Sencare addresses have been validated in the market together with our experts through in-depth interviews and questionnaires with caregivers: the main needs that emerged relate to monitoring, communication, and increased security for the elderly being assisted at home.”

Facilities report significant difficulties both in managing personnel (communication and scheduling) and in communication with caregivers. The latter, on the other hand, register the need to be constantly connected and to have always under control the health status of their loved ones. While there is a strong desire among care organizations to create more beds and expand their offerings to include home services, on the other hand, 70% of respondents would be happy to opt for home care instead of being admitted to a facility, if necessary.

“Consis provides over 250,000 Telemedicine services annually in public healthcare. Sencare represents the digital piece that will also allow private healthcare to meet health needs where people's lives take place: home, work, study, neighborhood,” concluded Vincenzo Papa. 

Sencare fits into this scenario by offering a solution capable of enabling advanced management of assistance and the automatic creation of visit plans; visualizing all requests and reports for all assisted individuals in a single smart interface sortable by type, urgency, or criticality; structuring a visit plan and an interactive to-do list for each worker for quick and easy management of interventions; keeping a diary with all updates related to the assisted person that can be consulted by relatives via an app.

A digital solution to a real need for a market that now in Italy involves about 144,000 operators among nurses and physiotherapists, 14,500 small facilities among medical centers, home care cooperatives, and 13,000 large facilities among residential social-assistive and socio-healthcare establishments. And that sees the caregiver often represented by a family member. 

left: Andrea Strini, CEO and cofounder of Sencare;
right: Alessandro Arrigo, CEO and co-founder of Startup Bakery

Startup Bakery

Startup Bakery is the Italian startup studio founded by Alessandro Arrigo and Angelo Cavallini in February 2020 with the aim of creating sustainable B2B SaaS companies with a strong component of Artificial Intelligence and allowing founders, companies, and professional investors to express their potential. 

The Studio guarantees the serial application of tools, skills, and methodologies already present in the team and supports the co-founder in all phases, from fundraising to exit, gradually becoming more independent. Thanks to a proprietary algorithm, it can rely on advanced capabilities for gathering and processing market data to identify niches of interest to oversee, while the cyclical validation of launched projects is ensured by applying the lean method. 

The user-centered Interaction Design approach ensured by the know-how of Donux, the UX/UI agency nurtured by Startup Bakery, finally offers simple and effective user experiences. 

Startup Bakery offers industrial partners a new way to engage in open innovation by entering the capital of new startups and progressively accompanying them in their development until they acquire them. 

The SB “Lab” companies, operational entities of the group, are tasked with financially supporting initiatives nurtured in the pre-seed and seed phases (co-investment), as well as building the core team (HR). 

At the end of November 2020, Startup Bakery closed a capital increase of €750,000. In April 2021, it opens capital raising of €700,000 for its first startup Veterly and in October of the same year, it launches it on the market. In January 2022, it completes a capital raising of €1,950,000 thanks to its first Lab. In March 2022, it presents its second nurtured startup, Condeo, for which it closes a capital raising of €700,000 in October 2022 with Edison and Svicom among the main industrial partners.

Media contacts 

Serena Orizi
PR and Media Relations, Startup Bakery
+39 (320) 420-5558 | serenaorizi@gmail.com 
skype: soloori