Startup Bakery: New developments in the Startup Studio's portfolio

Milano, May 22, 2025 – The growth path of Startup Bakery continues with two significant developments, the Italian startup studio specialized in creating high-impact B2B SaaS startups. On one hand, a leadership change within Sencare, the third startup born within the Studio. On the other hand, the  birth of the fifth reality of the Studio (provisionally named “Bake Five”) and the beginning of the search for the best candidate for the role of co-founder and CEO. 

Leadership change at Sencare: welcome Gennaro Garoldi

Starting this week, Gennaro A. Garoldi has officially assumed the role of CEO of Sencare, succeeding Andrea Strini, who led the startup in its early years, contributing significantly to building the foundations of the project.

An entrepreneur and advisor with solid experience in the growth of digital startups, especially in the healthtech sector, Garoldi previously served as COO at several innovative companies, including TeiaCare, where he focused on scaling operations and improving customer experience. He is also a mentor at PoliHub and an advisor for startups in the digital field. He specializes in operations, customer success, and go-to-market strategies. His career reflects a strong focus on innovation and building scalable solutions with a positive social impact.

"Our mission remains the same: to simplify the organization of home healthcare and make Sencare a point of reference for operators, care recipients, and families" – said Gennaro Garoldi. - "Now is the time to make a concrete acceleration: we will continue the work set up by Andrea Strini, whom I thank for the solid foundations built, with a new momentum, supported by an exceptional team and clear objectives. We have already initiated a hiring plan to strengthen the sales and tech areas, with new resources arriving by summer 2025, and we are proud to have been selected by Confcommercio as a showcase project funded by the PNRR. These are just the first steps to consolidate our presence in the Italian market and prepare for the next phase of growth.” 

Sencare is the intelligent cloud assistant that allows you to choose, organize, and oversee home care, providing the independence and peace of mind that recipients and their families need. It monitors access and the delivery of activities, with specific reports and an intelligent notification system, plans interventions for recipients, creating customized visit plans for their needs, and organizes teams of professionals to reduce inefficiencies. Founded in 2022, to date it has raised 750 thousand euros (100 thousand in pre-seed phase, 400 thousand in seed phase, and an additional 250,000 of the 500,000 in the current post-seed round) with a pre-money valuation of 4.5 million euros.

“We thank Andrea for his valuable contribution and wish Gennaro good luck in leading the next phase of growth for Sencare, which is currently concluding the post-seed round of 500 thousand euros,” added Alessandro Arrigo, CEO and co-founder of Startup Bakery. Bake Five is born: the search for the Co-founder and CEO has begun In parallel, Startup Bakery announces the start of the germination phase of the Bake Five (the name will be officially announced in the coming weeks), a new startup that will operate in the accounting automation sector. The goal? To simplify and speed up administrative management through a SaaS solution that automates invoice reconciliation. The startup studio is currently looking for a co-founder who can also serve as CEO, as provided for in the startup studio model and as has happened for all the startups in the portfolio.

“The requested figure must have at least 7 years of experience in digital roles and an entrepreneurial mindset. Previous experience in startups is not required, but curiosity, initiative, and a willingness to experiment and leverage our model are necessary,” highlighted Alessia Marina, HR Manager at Startup Bakery. 

For those who join the project, Startup Bakery offers a validated idea, capital, an expert team, and a stake of up to 37.5% in the new company.

A model that works

With a focus on  sustainability, holocratic culture, and lean innovation, Startup Bakery builds new companies in series, offering aspiring co-founders the opportunity to develop a validated business idea, with access to capital, investors, and a team of experts. It treats each startup as a unique investment opportunity, following a rigorous method of business validation and creating targeted partnerships. 

In recent years, it has created to date 5 companies – Veterly, Condeo, Sencare, ESGmax, and the emerging Bake Five – investing over 6.4 million euros and generating 2 Exit Agreements. It collaborates with large companies and institutions engaged in digital transition and transformation of business processes. 

# # # Startup Bakery
Startup Bakery is the Italian startup studio founded by Alessandro Arrigo and Angelo Cavallini in February 2020 with the aim of creating sustainable B2B SaaS companies with a strong component of Artificial Intelligence and allowing founders, companies, and professional investors to express their potential. Contrary to what typically happens in Venture Capital, Startup Bakery focuses on involving industrial partners to enhance its initiatives. This path aims to reduce the degree of risk associated with startups while maintaining high returns for its Limited Partners. The Studio guarantees the serial application of tools, skills, and methodologies already existing in the team and supports the co-founder in all phases, from fundraising to exit, making them progressively more independent. Thanks to a proprietary algorithm, it can rely on advanced capabilities for gathering and processing market data to identify niches of interest to pursue while the cyclical validation of initiated projects is guaranteed by applying the lean method. To date, Startup Bakery has initiated and invested in 4 startups: Veterly (2021, PetTech), Condeo (2022, PropTech); Sencare (2022, HealthTech), EsgMax (2023, Sustainability). 
https://www.startup-bakery.com